DO TOUGH STUFF — Because He did.

Why We Give

Do Tough Stuff.
Because He Did.

We make gear for the grind. But the heart of this brand is standing in the gap for people fighting battles they never asked for.

Support These Causes Directly

“People ask why we picked these seven. The short answer is I didn’t pick them out of a brochure. I picked them because I lived through them.”

Nick Harville — Founder

Addiction, violence at home, a marriage that took everything we had to hold together, people who put themselves in harm’s way, and kids in a fight nobody prepared them for. These aren’t categories to me. They’re rooms I’ve been in. Every order placed here puts something behind the people still in them.

01

Addiction Recovery

Global Teen Challenge logo

Global Teen Challenge

Addiction Recovery

Christ-centered residential programs that help men and women break free from life-controlling drug and alcohol addiction.

Why we back them

“My dad was an alcoholic, and I watched up close what it does to a home. Later, my sister and her husband both walked through the Teen Challenge program and came out the other side. I've stood up and spoken at several of their facilities. I know it works because I've seen the fruit of it in my own family.”

— Nick

02

Families in the Fight

Focus on the Family logo

Focus on the Family

Families in the Fight

Practical resources, crisis marriage help, and counseling for parents and families fighting to stay together.

Why we back them

“My wife and I have been married 25 years. We've had mountain tops and we've had valleys where staying together took everything we had. Their teachings and resources were a lifeline for us when things were heavy.”

— Nick

National Domestic Violence Hotline logo

National Domestic Violence Hotline

Families in the Fight

24/7 confidential crisis intervention, safety planning, and emergency shelter resources for victims and survivors.

Why we back them

“Growing up, I watched my mother and my dad's other partners suffer violence at his hands. That kind of thing stays with a kid. Nobody should live in fear behind a closed door, and standing up for them isn't optional to me.”

— Nick

03

Veterans & First Responders

Tunnel to Towers Foundation logo

Tunnel to Towers Foundation

Veterans & First Responders

Pays off mortgages for the families of fallen first responders and builds mortgage-free smart homes for catastrophically injured veterans.

Why we back them

“These men and women run straight at the thing everybody else is running from. When they don't come home, their family shouldn't have to fight for a roof over their head too.”

— Nick

Fisher House Foundation logo

Fisher House Foundation

Veterans & First Responders

Comfort homes where military and veteran families stay free of charge while a loved one is in medical treatment.

Why we back them

“Recovery is hard enough. No soldier or veteran should have to face it without their people in the room.”

— Nick

04

Children's Health

St. Jude Children's Research Hospital logo

St. Jude Children's Research Hospital

Children's Health

Treating and defeating childhood cancer and other catastrophic diseases. Families never receive a bill for treatment, travel, housing, or food.

Why we back them

“No kid chooses cancer, and no parent in the middle of that fight should be doing math on hospital bills. St. Jude takes that weight off so they can pour everything into their child.”

— Nick

Ronald McDonald House Charities logo

Ronald McDonald House Charities

Children's Health

Comfort homes, hot meals, and a place to rest steps from the hospital, at little or no cost, so families can stay beside their sick or injured child.

Why we back them

“Where St. Jude focuses on the patient and the illness, Ronald McDonald House ministers to the family. When a kid is fighting for their life, mom and dad shouldn't be sleeping in waiting room chairs or burning money on a hotel across town. They need to be right there in the room.”

— Nick

Every order carries weight

10% of every purchase goes to work here. And if you want to do a little more, you can add a contribution to any cause right in your cart before you check out.

Tax-deductible receipt issued by a 501(c)(3)